by Nina Amir
Many entrepreneurs struggle to find the right content for their ebooks. However, it’s really not that hard to find the right content if you simply focus on one thing: your costumers’ or clients’ needs. With this in mind, you can produce a client-attracting ebook easily and quickly.
Here are three sure-fire ways to write an ebook that pin-points the concerns of your ideal costumers and clients.
All three start with a content plan you flesh out using the information you probably talk about daily or weekly on the phone or in meetings.
The simplest ways to create the content plan for an ebook involves focusing on your potential clients and costumers lack of knowledge. Think of the top 10 or 15 questions they regularly ask you to answer. Jot them down on a piece of paper or type them into a file on your computer.
Viola! You have the outline for your ebook. Each one of those questions represents a chapter. Now all you have to do is answer the questions to produce the content for your ebook.
As you do so, you demonstrate your knowledge on the subject—knowledge you freely and frequently give away as you speak to people about your products and services. As you write your book, it will become clear to readers that you are an expert.
Each chapter title can remain a question or you can reword the questions into statements that pertain to the answer you provide in that chapter. Your book’s title or subtitle can play off this content strategy, such as Money in the Bank: 15 Answer to Your Most Pressing Questions About How to Accumulate Wealth.
Another effective approach involves focusing on your customers’ and clients’ pain, or their common and pressing problems. Using the same basic strategy described above: Think of the top 10 or 15 problems your clients and costumers complain about regularly.
Jot them down on a piece of paper or type them into a computer file. Each problem represents a chapter in your ebook, so your list creates your content plan and book structure.
Next give each chapter a compelling title either based on the problem or the solution. Then, brainstorm 1-3 solutions to each problem. These solutions become the content for each chapter. Again, these solutions likely are ones you know well because you use them in your coaching or consulting or have built them into your products.
The title to your ebook could easily be XX Solutions to Your Problems with [____]. Insert the area your business focuses upon or one particular aspect of your business.
Focus on Benefits
The two previous ebook writing methods also showcase benefits but in a more roundabout manner. With this process you create the content of your ebook by focusing only on added value you provide.
List 5-15 benefits your clients or customers will enjoy if they purchase your products or services. Once again, these become chapters in your ebook, and you give them compelling titles focused on added value. Answer the question: “What’s In It For Me?” for the whole book and for each chapter. This is what ebook readers want to know, so tell them.
Then, make a bulleted list of all the points you can use to illustrate these benefits in detail. This becomes the content for each chapter. You need only address each point in depth to write your ebook.
Your title might be based upon the benefits in your book, such as 10 Ways Podcasts Benefit Your Business.
Ask your readers for input. Query them about most concern them or what problems weigh most heavily on their minds. Then use this data to help you craft your ebook content.
When the ebook is ready for release, let these same “contributors” know the answers and solutions they requested are in your book! They quickly will purchase it knowing they contributed to the content and the information they seek can be found in the pages of your new ebook. They may also tell their friends about your book because they feel a sense of ownership in it.
Be sure to include links to your products and services in your ebook. This makes it easy to make customers and clients out of readers.
Also remember to have a bio that stresses your credentials.
You also can use case studies throughout the book drawn from your work with clients and customers. This adds credibility to the information you provide. Some testimonials just inside the cover will help as well.
Using these three methods gives your potential clients and customers a book they want and need, which is why accomplishes your goals. It gets them to purchase the book and to seek out you and your products and services.
Do you have some other ideas for how to produce a client-attracting ebook quickly and easily? If so, leave me a comment below.
This article was originally published on The Future of Ink and is reprinted here in its entirety for our Magnolia Media Network readers.