by Lou Bortone
If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.
But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded ‘one and done’ syndrome, you’ll want to create a strategic marketing plan for video continuity and using it regularly in your business.
As with any plan, you must begin with the end in mind. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.
If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum… [Read more…]