by Joan Stewart
Fries with your burger?
How about upgrading that economy class airline ticket to business class?
Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit.
It’s called upselling, one of the most often overlooked ways to make very easy money.
Unfortunately, this tactic is also very easy to forget. I’ve let thousands of dollars slip through my fingers by failing to upsell consistently. I’ll bet you have, too.
Maybe it’s because, as digital marketers, we’re so busy cranking out the next product that we never stop to think about how to milk the cow that’s already in the barn. Also, configuring the upsell in your shopping cart takes a little time and patience. But if you do it once, you can set it and forget it.
Here are seven ways to ask, “Do you want fries with that?” [Read more…]