by Kristen Eckstein
I know, I know, you’ve probably heard it before: You need to know who you’re marketing to. A section about finding and knowing your target audience can be found in almost every book written about publishing, and every publishing and book marketing blog on the net.
While you may already have this concept nailed down for your book, you’d be surprised how many established authors still try and reach too broad an audience, which directly impacts the potential number of books they sell.
The secret to selling more books isn’t writing about the hottest trending topic (a short-lived money-making scheme at best) or having a stellar marketing plan.
While those strategies can definitely help, if you don’t know exactly who you’re writing to, you can have the best marketing plan in the world and readers still won’t buy. [Read more…]