by Kathleen Gage
Getting the word out about your products and services was costly and, oftentimes, not very effective.
Authors, artists, indie songwriters and the like often went unnoticed, simply because they didn’t have the knowledge or financial resources to do effective marketing campaigns.
Fast forward to 2014. The marketing playing field has definitely leveled. Now virtually anyone can gain massive visibility for his or her work. Whether it be eBooks, teleseminars, webinars, music, videos or art shows, opportunity is limited merely by one’s desire to put the effort into spreading the word about his or her work.
It’s all about viral marketing. Viral marketing is a method of Internet marketing that attempts to make advertisements, postings, articles, and virtually anything that can be sent to someone else so interesting that viewers will pass them along to others.
In many cases, the process takes on a life of its own. Take the case of fine artist, Lorraine Lawson. Recently, Lorraine’s artwork was displayed in Gallery 85.