by Joan Stewart
Wanted: A publisher to discuss how much Theresa Giudice from “Real Housewives of New Jersey” might earn with a book detailing her jail time.
Wanted: Experts to talk about the ways in which your birth month affects your emotion or mood.
Wanted: Books by and about key female influencers across a wide variety of industries.
Wanted: Editors and publishers to discuss the pros and cons of syndicating content.
Wanted: Law experts to explain the ins and outs of taking a roommate off your lease.
Wanted: Experts to explain what’s really in organic baby formula.
Those are called media leads—and they can be an author’s ticket to publicity. They’re written five days a week by living, breathing journalists, bloggers, freelancers, broadcasters and others who need sources just like you to round out a story. They work for companies like FOX, DowJones, Gannett, ABC, AP and your local Weekly Tattler.
Authors can submit queries, too, when they’re writing a book and need a particular source to interview.
I plucked the six items you see above from one month’s worth of leads supplied by HARO, the biggest of several free publicity leads services. If you aren’t using HARO or one of the others, add them to your book publicity toolbox and prepare to drown in leads, most of which won’t apply to you. But if you’re patient, you can discover a few golden nuggets. [Read more…]