When you think of digital content, your tweets, Facebook posts and other social media content may not be the first thing that comes to mind.
But this ‘micro-content’ is very important, both in helping you drive traffic to your blog as well as other sites, and also in helping you to express your brand identity.
But social media affords you another way to influence your audience that most marketers don’t even think about taking advantage of…
it allows you to inject your unique personality into your business.
Bringing your personality into your online business is one of the first things I advise my clients to do. I tell them to select one aspect of their personality that they really enjoy, like I do with my ‘Southerness,’ and then amplify it in all their communications with their market.
When you implement this effectively, it can shoot your ‘know, like and trust’ factor through the roof! Plus, you will likely find that your engagement on social media will rise as well.
Here are three easy ways to start your personal branding to do just that: [Read more…]