by Lou Bortone
YouTube has changed the online landscape and dominates the web, with more than 1 billion unique users each month. Over 100 hours of video are uploaded to YouTube every minute, and YouTube now reaches more US adults ages 18 – 34 than any cable network.
Just to put that into perspective, if YouTube were a country, it would be the third largest in the world, just after China and India.
With that kind of reach, YouTube represents an enormous opportunity for small business owners to get significantly more visibility and exposure.
However, with billions of videos on the video channel, it’s very easy to get lost in the YouTube jungle. In fact, 53% of YouTube’s videos get less than 500 views, and about 30% have less than 100 views. Meanwhile, a miniscule 0.33% have over a million views.
Granted, it’s not all about the numbers, but you do want your video to be seen by as many people as possible. More video views means more engagement, and more engagement means more potential customers!
Fortunately, there are five little-known strategies to optimize your videos on YouTube to give you the YouTube Booster effect: [Read more…]