Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they?
They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered, but what they do have is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.
I just returned from the Romance Writers of America conference, and there was a lot of buzz around newsletters and why you need one. [Read more…]