But what many don’t realize is that Amazon is a search engine and subject to many of the same algorithm rules that sites like Google and Bing subscribe to.
When you want to expand your visibility in search engines, you start to look at things like keywords, tags and content. The rules aren’t that dissimilar. If a product or book is getting traction on Amazon, it will trigger their algorithm which then kicks in their internal promotion. And this gives you an opportunity to sell more books on Amazon.
What does Amazon’s internal promotion look like? It’s not that different from a real brick and mortar store really. [Read more…]