by Kathleen Gage
The heart of any online business is a responsive email list. Without this, you are on an uphill climb to success.
In the early days of online marketing, it took a lot less effort to build an email list than it does today. It didn’t take much to get someone to say “yes” to your free offer of an ebook, newsletter or video series. With very little competition for someone’s contact information, conversion rates were a lot higher in the mid- to late-nineties than they are today.
In addition, open rates with follow up email messages were much higher than they are today.
Fast forward to the latter half of 2014 and things are much different from what they used to be. What worked like a charm early on is now often considered an annoyance to many of your readers.
Unfortunately, many people are still trying to build their list and market position with strategies that simply don’t work. Additionally, most people are not tracking their efforts. Without knowing what’s working, you might be putting a ton of effort into what you’re doing with very little return on your efforts. [Read more…]