by Nina Amir
Despite much talk about building author platform on social networks, the number of fans and followers you attract on Twitter, Google Plus or Facebook can’t match the power of a large mailing list when it comes to marketing your ebook.
A mailing list allows you to contact people interested in you and your services or products—your subscriber—directly at any time without relying on the rules or environment of a social network. This gives you great freedom and ability to reach and to market to your potential readers, clients and customers.
However, mailing lists are built most quickly with a free product, like a short ebook, white paper, report, or audio recording. These days most people don’t just want to sign up for a newsletter—they are too busy and have email boxes that are too full already, but they will sign up for a list if they receive a valuable product in the process.
When I work with my blogging, blog-to-book or author coaching clients, I advise them to set up an account with an email service provider, such as Mailchimp, Aweber or Constant Contact, and to then create a short ebook to help them attract subscribers to the list they want to build. Many of them balk at this idea because they already feel overwhelmed by writing an ebook or print book. I assure them they can produce an ebook in no time flat in a variety of ways. [Read more…]