by Nina Amir
If you want to author an ebook that builds your business and expert status through actual sales of that book, you need to promote that book and yourself long before that ebook ever hits the virtual book shelves. To accomplish this, you need a built in readership for that book. In the publishing world, we call this author platform.
What is Author Platform?
It’s the visibility you have because of who you are and what you do, the connections you have made in your personal and professional life and all the social and traditional media in which you are or ever have been involved. Additionally, it’s the reach you have—how far what you do, say or write travels.
Your platform can be created from just about anything you do, but the more people all over the world who know who you are and what you do, the greater your potential to sell your ebooks. [Read more…]