The funny thing about publishing is your work is never done. Example, the publishing process in a nutshell: write, build an author platform, market, publish, market, sell books, market, sell more books, then…market some more.
Once a writer finishes a manuscript (and we all thought writing was the hard part), the real work of putting together a publishing team and marketing themselves and their book begins. And let’s face it, this part never really ends.
So, why not put more of an emphasis on marketing before publication? Crowdfunding is a growing trend that helps authors to do just that, fitting perfectly into the publishing process.
Although crowdfunding might not make publishing easier, at the very least it does make the process a bit more streamlined.
Picture a new publishing process: write, build an author platform, crowdfund, publish, market, sell books…well, you know the rest. At this point you might be wondering, how does this one extra step make a difference? [Read more…]