by Kristen Eckstein
You’re an author. Well, you’re probably an author if you’re reading the articles on this site. If you’re not an author and you’ve read this far, you’re probably aspiring to be one. At any rate, being an author, you already have at least one product—your book.
And being a smart, savvy author, you understand the more books you write, the more you’ll naturally sell. So it’s almost a no-brainer that one of the things you should feature in the back of your e-book is your other books.
If your other books are the only other products you have right now, that’s fine. The goal is to make more money with every book sale.
If a reader likes what you said in your book and you advertise another book at the end of it, chances are they’ll click through to purchase your other book as well. Get enough books under your belt and you’ll start to gather a following of people who want to “collect them all.”
Besides books, you may have other products. Maybe you designed a training course. Maybe you have a template or checklist your audience would love. Products can be digital, printable, and even hardcopy. Here are some ideas for products you can create: