Getting high-profile people to write a blurb or endorse your book is always a great goal – or even getting someone to share your stuff is fantastic.
Going after them, however, can be tricky because in the age of social media and access to everyone, it’s easy to get carried away when targeting an influencer.
I’ve spoken to some authors who will just create a “hit list” of folks they aspire to get endorsements from or influencers they want to reach and start plugging away. Sometimes that works and sometimes that doesn’t. More often than not, the latter is true.
Though it’s not always easy to get endorsements, it’s definitely possible. Also, the higher you go up the celebrity food chain, the more involved the process becomes. [Read more…]