by Nina Amir
Successful promotion of any ebook begins long before the book’s the release date. Those one-day bestseller campaigns you hear about—or participate in—don’t happen because an author asked everyone to purchase the ebook on that day.
Those authors began telling people about themselves, their work and that book months, if not years, before their ebooks were released. They worked long and hard to get fans and followers to know, like and trust them—and purchase the ebook when they said, “Hey, my ebook is out! Purchase it today!”
And if they did their job well, you probably did just that — purchased the book.
That’s called platform building, or pre-release promotion. You can build a platform in many ways. (I discussed many of them in this post.) No matter how you do it, it forms the foundation of your ebook promotion. [Read more…]