by Kristen Eckstein
One of the most valuable pieces of marketing you can invest in is your “digital business card”—your website. If you feel having a social media presence and a Facebook page alone are enough, keep in mind that you don’t control those websites.
You need a hub—a central location for your entire book marketing plan—so readers can connect with you, learn more about your book, and buy it for themselves and all their friends. This profit portal must be controlled directly by you, or you could literally lose your online presence overnight. [Read more…]