Years ago there wasn’t much competition online. Seems like whatever an expert introduced to market was a novelty and people ate it up.
Today, this is definitely not the case. Today, your product is likely, unless you position it correctly, to be one among many, literally getting lost in the shuffle.
Take the following three topics:
- Product creation – lots of experts have product-creation courses, myself included.
- Kindle book development and marketing. Again, lots of experts have Kindle products available.
- Make money with teleseminars. Still more experts have this topic covered.
If anyone tells you competition online is not fierce, you might want to dig deeper to find out what’s really going on. There is more competition today than ever before.
But that doesn’t mean you can’t make a great living with various offers your market is interested in!
The most important thing to consider is whether you want to position your offers as a commodity or something more exclusive. Granted, some offers will fit more into a commodity model, while others will be ripe for exclusivity.
Obviously, the more exclusive, the more you can charge. Yet, the more you charge, the more you absolutely must deliver above and beyond the competition.
A great way to move from commodity to exclusivity is to get visibility and as much as you can, for you, your message and your point of view. Why? Simple. The more visible you are, the more people will turn to you for solutions they seek.
Don’t automatically assume people will invest in your products and services, but you can certainly level the playing field by putting effort into your online presence.
You have numerous options to position your point of view and perspective.
This is one of my favorite strategies to get in front of my community. Leveraging podcasting can give you an incredible marketing edge that can substantially increase your online visibility, build a loyal following and increase lead-generation and client-conversion rates.
Hangouts are fast becoming a favorite of many experts, who not only want to build solid connection with their community, but also to get great SEO.
Hangouts have a very low startup cost and yet, a very high perceived value when done right. A few things to keep in mind when either hosting or participating in a Hangout is what viewers see in the background.
Whatever is within view needs to be consistent with your branding. In other words, no unmade beds in view.
An all-time favorite, teleseminars are once again on the rise in popularity as a great way to reach a market with a strong message. There are plenty of free services for anyone on a limited budget.
Although some videos get no traction at all, many have been known to get hundreds, thousands, tens of thousands and even millions of views. With over four billion views per day, it’s no wonder smart entrepreneurs are using YouTube as a huge part of their promotions strategy.
To get lots of traction, add short videos on a fairly regular basis to your subscribers. After all, if they subscribed obviously they want to see more of your videos.
There’s no shortage of people saying that media releases are a thing of the past. This is absolutely not true. There is plenty of call for well structured media releases.
An eye-catching media release can get the attention of writers, publishers, journalists and freelancers for trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Don’t underestimate the power of a well thought-out media release.
The best part of blogging is that you have complete control over what you write about. There are virtually no barriers to entry on stating your perspective and point of view. You can be as low-key or as controversial as you want.
For anyone seeking lots of exposure to a specific market, guest blogging is a great choice. Guest blogging also increases your credibility. After all, when you are a featured expert on someone else’s blog, you are considered an expert right out of the gate.
Going the same route as media releases, there are plenty of people who claim article marketing is dead. Article marketing is alive and well.
Actually, writing and distributing lots of articles is one of the best ways to gain visibility, position your expertise and reach more of your market.
Joint Venture Campaigns
When you partner with other experts on their campaigns, or yours, you are again positioning your expertise in a very effective way.
Imagine what kind of traction you can get by partnering with anywhere from six to twelve experts promoting one another. It’s a powerful way to jumpstart your visibility.
Speaking at Conferences
Although not an online strategy, speaking at industry conferences is a highly valuable way to stand out. Not only are you an assumed expert, there likely will be online promotions by the conference coordinators, thus giving you even more visibility and credibility.
Visibility is absolutely essential for any expert who wants to be viewed as more than a commodity. To achieve the greatest result for your efforts, have a well thought-out plan, commit to consistency, and be willing, in a big way, to be completely who you are.
The more you are authentic and transparent, the more you will build a following of raving fans.
This article was originally published on The Future of Ink and is reprinted here in its entirety for our Magnolia Media Network readers.