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By Frances Caballo

A Closer Look at Content Rules and The Science of Marketing – Book Reviews

by Frances Caballo

I read about 70 blog posts a week and for quite some time, I was ordering every book I could find to deepen my understanding of content creation and social media marketing.

Caballo - Review of Marketing Books

People often ask me what books I read so I thought I would review the two marketing books I rely on the most and suggest a few other books that I also love. [Read more…]

Filed Under: Reviews Tagged With: book review, content rules, science of marketing

By Lynne Klippel

5 Must Read Books for Writers

by Lynne Klippel

Great writers read.  There is something about dipping into the written word that inspires you to write more powerfully.

Whether you are writing a blog, a digital book, a home study course, or a full length book, the power of your writing will be enhanced as you observe the way that other writers use language.

Plus, if you are writer and intend that people will read your words, it only makes sense that you would return the favor and read the words of your fellow authors…LOL

Since we are coming into the winter months, take some time to read these five books for writers, which will both entertain you and enrich your writing skills.  The first four are classics so should be available at your local public library.  The final one is a reference book worth investing in. [Read more…]

Filed Under: Reviews Tagged With: books on writing, writing books

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