Susan S. Freeman launched her book Step Now in January 2012. She was new in business and created her book as a branding tool along with her first website, blog and social media platform.
I recently interviewed Susan Freeman to find out if having a book made an impact on her business growth and profits.
According to Susan, her book opened many doors for her, and continues to do so today.
In the last year, she gave 20 free presentations at various groups in her local area, spoke at a national conference, and gave one paid corporate presentation.
She also was featured on two national television programs and a host of radio programs. When she tried to get speaking engagements or interviews before she was a published author, it was challenging. Now that she has a book, meeting planners and conference organizers are much more interested in her presentations.
Susan also grew her coaching practice exponentially. She created a six month coaching program based on her book and attracted 15 new clients to that program from her presentations. [Read more…]