Today, September 30th, is the first ever annual National Podcast Day! (Queue dance music, party horns and toss confetti.)
Hey, any excuse for a party! But seriously, why should you, as a digital content provider and reader of The Future of Ink, care about podcasting, much less celebrate a whole day devoted to spreading the word about it?
First of all, just to eliminate any confusion, let’s be clear on what a podcast is and what it’s not. A podcast is NOT simply a recorded audio file that you put on your website. There is one crucial difference. [Read more…]