by Nina Amir
In the early days of the Internet, people signed up for newsletters and mailing lists eagerly just to stay in touch. Today, no one signs up for anything unless they believe they will receive great value for doing so. That benefit usually comes in the form of a gift of some sort.
A strong “call-to-action” for an “irresistible offer,” will build your email list quickly if targeted to your market. But what should you give away to get visitors to provide you with their email addresses?
Most online marketers, as well as authors and bloggers, use such things as short e-books, videos, white papers, or manifestos as their giveaways. However, one of the most powerful tools you can use to build your mailing list is a free e-course. [Read more…]