Maybe it pushes the limits of your comfort zone.
That was me. A little over a year ago, I took the leap from running a 14 year old content directory (IdeaMarketers) to helping people I call “Light Bearers” get their messages out in the world.
I floundered around for a while, achieving some success, but not what I wanted. Eventually, I came to realize my niche wasn’t tight enough. Have you ever done that? Maybe you want to work with “women in transition” and before long you realize that’s not specific enough.
What kind of transition are these women experiencing? Empty nest? Divorce? Reinventing themselves? Yeah, you’ve got to get more specific if you’re going to create content that speaks to your ideal client.
What I came to realize was that if I wanted to show up 100% myself and speak from my heart (which really is the only way to build a tribe), I had to zone in on Christ-centered entrepreneurs.
Gulp! That was a big step for me. Yet, immediately when I announced the shift on Facebook, people came out of the woodwork to congratulate me, offer help, and wanted to joint venture.