Amazon.com is the world’s largest online retailer. The site receives 65 million visitors each month!
While some people don’t like Amazon.com’s control of the book marketplace, there is no denying the fact that this site forever altered how people buy and sell books.
I once heard an interview with Jeff Bezos, the founder of Amazon. In the interview he shared his vision of making Amazon.com the Wal-Mart of books, where people could go to buy books at a great price, 365 days per year. It seems as if Bezos’ vision has now been realized.
Many of us buy all our books from Amazon or its digital arm, Kindle. The last book I purchased at a physical book store was at an airport when I was stranded by a flight delay and did not have my Kindle with me. Can you remember the last time you purchased a book at a store?
While I hate to see the demise of so many independent bookstores, as an author and publisher, I must embrace and celebrate the potential of Amazon.com for my books.
Amazon’s business model is to encourage readers to purchase lots of books, knowing that the books will be sold at a discount price. To that end, Amazon provides several tools to encourage book sales. The great thing is that all these tools are free for authors.
Amazon leaders realize that by providing free tools to authors, they will sell more books so everyone wins. The only wrinkle is that finding these tools on Amazon.com is a little tricky. After you finish this article, you’ll know exactly where to find them and use them to optimize your Amazon listings. [Read more…]