by Lou Bortone
When it comes to marketing, content is still king. Content drives sales of your products and services, and keeps your customers engaged in your business.
However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material.
That’s why it’s such a great idea to repurpose your existing content and give your old material new life.
It’s relatively easy to breathe new life into old content using online video. Here are five easy ways to repurpose your existing written materials into dynamic and engaging new video content: [Read more…]