While authors are generally focused on writing and selling their books, I want you to wear a different hat for the next few minutes.
Instead of approaching book sales from the viewpoint of the author, I want you to pay attention to your own shopping habits when buying books from Amazon.com.
As a customer, what do you look for during your search? Of course, the title is all-important. If the title doesn’t capture attention and convey a solid message about what the reader can expect, you’re in trouble right from the start.
But what else appeals to you when looking for a book online?
If you’re like most customers, the book description is crucial in convincing you that the publication you thought you might like to buy is a must-read for sure. If you take the time to look around at best-selling books on Amazon, you’ll see that the heavy hitters have a lot of things in common when it comes to their descriptions.
I’ll evaluate the top three here so you can use them to write (or beef up) your Amazon book listings and make more sales.