by Joan Stewart
On average, 8 of 10 people never make it past your headline or title.
That’s because headlines are usually an afterthought–slapped onto an article, a press release or a blog post after you’ve spent an hour or two painstakingly writing it, rewriting, proofreading and correcting errors.
By the time you’re done with all that, you’re exhausted. So you write the first headline thing that comes to mind. In my work as a publicity expert, a writing coach a former newspaper editor, I’ve identified five major problems with headlines and titles.