What are online entrepreneurs thinking about in 2014 when it comes to social media marketing?
The 2014 Social Media Marketing Industry Report, published by Social Media Examiner reveals important trends and what you need to consider when it comes to creating your digital media. In the infographic below, 7 of the top social media marketing trends are presented based on the survey of 2800 marketing professionals and small business owners.
Several stand out related to our focus here on The Future of Ink:
1. Visual assets are on the rise (trend #2)
2. Original written content is the most important form of content (trend #3)
3. Podcasting is on the rise (trend #4)
Study the infographic, read the report and figure out where you fit in and how you’re taking advantage of these trends:
Are you blogging more? Producing a podcast? Using more visuals in your marketing? Where can you amp it up so you can stand out from the rest of the people in your niche?
Social media marketing trends for 2014 from Social Media Examiner.
From our research and experience, we see the biggest opportunity for online entrepreneurs in podcasting. Whether you are publishing and promoting a book, digital product or service, podcasting is wide open as a means to create intimacy with your audience and quickly establish the “know, like and trust” factor.
When you consider that only 6% of marketers are currently producing a regular podcast, and 33% plan on creating original audio content, there is a window open right now for you to establish a podcast and become the go-to show in your niche.
Recognizing this need, The Future of Ink has created a 3 day program to get you up and running with podcasting fast – from the minimal equipment and tech requirements to how to manage and host a show, we’ve got you covered. We’re taking applications now for the Podcasting Summer Camp (8 spots remaining). Learn more here.
Got questions or comments about the trends featured in the Social Media Examiner’s infographic? Post them in the comments and let’s get the conversation started!
This article was originally published on The Future of Ink and is reprinted here in its entirety for our Magnolia Media Network readers.